Present Like Steve Jobs? Yes, BUT...

Here's a nice presentation about what makes Steve Jobs a great presenter.

Check it out, then read my comment below:

Here's my comment on this:

Okay, Steve Jobs is great at giving a product-sales presentation. No doubt about that. But let's not generalize this too far. In my field, the learning-and-performance field, many of the recommendations made here are spot on (for example, keep slides simple and relatively undecorated), BUT some are not relevant (for example, "and one more thing") and some important things are not mentioned (for example, provide people with practice opportunities, etc.).

Jobs also has a big advantage that most of the rest of us don't have. He's a celebrity. For some reason, deep in human evolution, this gives him our loving attention.

Presentation characteristics depend on the audience, purpose, etc. If you acted like Steve Jobs at a scientific convention, you would not be trusted. If you acted like Steve Jobs in training people, you would not create long-term remembering of key learning points.

Again, I'm not criticizing Job's presentation skills. He's perfect for his audience and purpose. I've even used him as an example for some of my training-and-development clients. It's just that we have to be a little discerning in deciding what we can use of Jobs' repertoire for our particular purposes.

Comments

[Tim]

Well said Will. I would add that another significant difference is that Steve has massive resources and an army of flunkeys at his disposal to do his bidding, enabling him to rehearse, finesse and obsess over every tiny detail of every presentation he gives. Back here in reality, we mere mortals are normally working on our own, usually under time pressure and with a reasonable factor of uncertainty, and we don't have those kinds of resources available!! Great post Will.

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Well said Will. I would add that anothder significant difference is that Steve has massive resources and an army of flunkeys at his disposal to do his bidding, enabling him to rehearse, finesse and obsess over every tiny detail of every presentation he gives. Back here in reality, we mere mortals are normally working on our own, usually under time pressure and with a reasonable factor of uncertainty, and we don't have those kinds of resources available!! Great post Will.

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