Nicholas Kristoff, Op-Ed Columnist for the New York Times has a problem. He wants to tell people about the genocide in Darfur but people tune out after a while.
Click here to see his latest attempt to keep our attention.
Click here to see his recent work on this topic with George Clooney.
Advice for Learning Professionals
As a learning professional, have you ever utilized "celebrity" to grab your learners' attention? I'm not necessarily talking about movie stars. What about a well-respected person in your company? Your CEO?
Of course, it's not always easy to get this right, but it's a tool we ought to have in our toolbox.
By the way, which link did you click first above? They're both the same...
Loved how you did that with the two links. Of course I clicked on the George Clooney link!
Posted by: Peggy | Thursday, 19 February 2009 at 02:43 PM
I think Using Celebrity to Keep Learners Engaged it's not a good idea to me because even when the Celebrity do the wrong things they still look up to them. they do things because they think because a Celebrity got away with it they will too.
Posted by: Thuli- PM Academy | Friday, 20 February 2009 at 09:11 AM