What happens when people add scientific-sounding words to their arguments--even if the scientific-sounding words have nothing to do with those arguments?
Research now has the answer. Here's the research abstract from a recent publication:
Explanations of psychological phenomena seem to generate more public interest when they contain neuroscientific information. Even irrelevant neuroscience information in an explanation of a psychological phenomenon may interfere with people's abilities to critically consider the underlying logic of this explanation.
We tested this hypothesis by giving naïve adults, students in a neuroscience course, and neuroscience experts brief descriptions of psychological phenomena followed by one of four types of explanation, according to a 2 (good explanation vs. bad explanation) × 2 (without neuroscience vs. with neuroscience) design.
Crucially, the neuroscience information was irrelevant to the logic of the explanation, as confirmed by the expert subjects.
Subjects in all three groups judged good explanations as more satisfying than bad ones. But subjects in the two nonexpert groups additionally judged that explanations with logically irrelevant neuroscience information were more satisfying than explanations without.
The neuroscience information had a particularly striking effect on nonexperts' judgments of bad explanations, masking otherwise salient problems in these explanations.
So, if you're swayed by "brain-based learning" and other such scientifically-sounding arguments, you might ask yourself, was the argument really persuasive or was I just fooled into thinking it was.
Weisberg, Deena Skolnick; Keil, Frank C.; Goodstein, Joshua; Rawson, Elizabeth; Gray, Jeremy R. (2008). The seductive allure of neuroscience explanations. Weisberg, D. S., Keil, F. C., Goodstein, J., Rawson, E., & Gray, J. R. (2008). The seductive allure of neuroscience explanations. Journal of Cognitive Neuroscience, 20(3), 470-477.